Nowadays, small businesses are flourishing. Seemingly accidental development, in fact, there are many necessities. Small format, because small, relatively easy to locate, can be quickly distributed; also because small, can be closer to consumers, closer to consumer life.
Suddenly, as the spring breeze came overnight, many community stores appeared around many communities overnight, like mushrooms after rain. These small businesses, adapted to local conditions, communicate with consumers in their own way of operation. What are the inevitable factors behind the prosperity of community stores.Because of changes in consumers.
First of all, the threshold for consumers to go shopping is getting higher and higher. Now, under the influence of the Internet, people's horizons have expanded, travel areas are also wider, but more and more lazy to go shopping. With the help of the Internet, you can order a meal and buy a dish by moving your finger, which can basically meet the needs of life. While the Internet opens a window, it also restricts the pace of consumers travel.Intensive community stores, better close to consumer life, but also closely integrated with consumer life.
Secondly, consumers are increasingly demanding convenience. When considering where to shop, whether online or offline, whether to go to a supermarket or to a community store, convenience becomes an important consideration. The convenience of community stores is undoubtedly the highest among all the real businesses: close to consumers, less types of business, saving time for consumers to select; precise types of business to meet the basic needs of consumers - the advantages and characteristics of these community stores coincide with the convenience requirements of consumers.
Finally, the unit time cost of consumers is getting higher and higher. In a fast-paced life, people give more meaning and content to unit time. On the other hand, with the increase of electronic equipment, the consumption of time becomes more and more unknown. In choosing whether to go out for an hour of shopping or spend an hour chasing dramas or surfing the Internet, I'm afraid many people choose the latter. It's the same hour. Going out shopping means the consumption of time, while online chasing shows the joy and joy. At the same time, consumers give different meanings.
Whoever can save consumers more time will have more initiative. From business formats, retailers to store checkouts and parking, efforts should be made to reduce the time cost of consumers, not to consume consumer time, not to let them fearlessly waste time, the more fearless time they consume, the less frequent consumers will patronize.
Consumers have to be reluctant to go out for shopping. Even if they go out for shopping, they buy near by, and the sooner they reach it, the better. Community stores just match these characteristics of consumers.